LA MAISON

July 2020.

In the first dream, I was serving ice cream on a building rooftop, with the absolute conviction that this was my profession. Two nights later, the four letters REŸS appeared to me, a voice saying, "This is the name of the ice cream."

This name didn't exist. It was waiting for me.

REŸS doesn't exist in any language, yet it resonates in all of them.
King. Journey. Head. Beginning. Elevation. Light.
Everywhere, something remembers. Like a memory we all share.

We Are REŸS

Jean-Pierre BRAUN
Chief & Founder